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 Chances are there wasn’t collaboration, communication, and checkpoints, there wasn’t a process agreed upon or specified with the granularity required. It’s content strategy gone awry right from the start. Forswearing the use of Lorem Ipsum wouldn’t have helped, won’t help now. It’s like saying you’re a bad designer, use less bold text, don’t use italics in every other paragraph.

Presentation software like Keynote or Pages for screenplay layout

Usually, we prefer the real thing, wine without sulfur based preservatives, real butter, not margarine, and so we’d like our layouts and designs to be filled with real words, with thoughts that count, information that has value. he toppings you may chose for that TV dinner pizza slice when you forgot to shop for foods, the paint you may slap on your face to impress the new boss is your business and so we’d like our layouts and designs to be filled with real words, with thoughts that count.

But I must explain to you how all this mistaken idea of denouncing pleasure and praising pain was born and I will give you a complete account of the system, and expound the actual teachings of the great explorer of the truth, the master-builder of human happiness. Nor again is there anyone who loves or pursues or desires to obtain pain of itself, because it is pain, but because occasionally circumstances occur in which toil and pain can procure him some great pleasure. 

The are likely to focus on the text

You made all the required mock ups for commissioned layout, got all the approvals, built a tested code base or had them built, you decided on a content management system, got a license for it or adapted open source software for your client’s needs. Then the question arises: where’s the content? Not there yet? A client that’s unhappy for a reason is a problem, a client that’s unhappy though he or her can’t quite put a finger on it is worse.

Chances are there wasn’t collaboration, communication, and checkpoints, there wasn’t a process agreed upon or specified with the granularity required. It’s content strategy gone awry right from the start. Forswearing the use of Lorem Ipsum wouldn’t have helped, won’t help now. It’s like saying you’re a bad designer, use less bold text, don’t use italics in every other paragraph. True enough, but that’s not all that it takes to get things back on track.

Even as the global economy shows signs of slowing down, ambitious construction projects continue apace. Scaffolding is going up (and coming down) on new museums, residential skyscrapers, schools, and office towersaround the world. How to separate the good from the great?

There’s lot of hate out there for a text that amounts to little more than garbled words in an old language. The villagers are out there with a vengeance to get that Frankenstein, wielding torches and pitchforks, wanting to tar and feather it at the least, running it out of town in shame. One of the villagers, Kristina Halvorson from Adaptive Path that design can’t be tested. 

If that’s what you think how bout the other way around? How can you evaluate content without design? No typography, no colors, no layout, no styles, all those things that convey the important signals that go beyond the mere textual, hierarchies of information, weight, emphasis, oblique stresses, priorities, all those subtle cues that also have visual and emotional.

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